DANIEL BASILETTI

About Me



I am a retail director and brand builder working in the arts and design industries for over 20 years. My  work has been in product procurement and development, managing business operations, developing new sales channels, providing creative direction, managing events and exhibitions, and leading employees.

I grew up in Prince Edward Island, Canada and was actively involved in the arts from an early age. In 1995, I emigrated to the US and spent four years living between New Orleans and PEI while pursuing a career in music and making art. In 1999, I moved to New York. Soon after moving to NYC, I got a job at Moss, a renowned  Soho design shop and gallery. Through working closely with design maven Murray Moss as Product Manager for ten years, I found myself at the epicenter of the world of contemporary design. I played a significant role in the many important installations and exhibitions that the gallery presented in New York, Los Angeles, Miami, and Milan. Moss was a design mecca for many artists, designers, curators, and educators, and much of the work it fostered has already found its way into museum collections worldwide.

When the Moss store closed in 2012, I became Director of Retail and Product Development for the Museum of Sex, stewarding a change in the curation and positioning of the MoSEX Shop. I set up a program of artist and manufacturer product launches and collaborations, in-store pop-up shops, and gallery-like presentations. Through the next two years, I developed new clientele, a new store website, added new sales channels, and directed a change in the branding language for the Museum shop.

Most recently I have been working with Ameico, an importer and distributor of 20th and 21st century design products. At Ameico I lead the sales team, I was theUS Brand Manager for Izipizi, a Paris-based producer of reading glasses, and I was the director of their retail store and gallery located in the historic 1917 SNET Telephone Exchange Building of New Milford, CT.

For years I have been deeply engaged in the design community and I frequently consult with designers, artists, and industry professionals for sales advice, creative direction, and brand strategies.